Access

Building the progressive and ambitious Randall Stout–designed art museum in southwest Virginia was bold. Launching the $66 million capital campaign in the largest recession since the Great Depression was even bolder. Access played a pivotal role in the early stages of the fundraising, helping create a transitional identity and website to galvanize the vision for the future. We created newsletters, direct mail and exhibition-specific marketing materials for several years, helping the old museum remain viable while the new one was built.